FRANCHISE ASIA PHILIPPINES 2020 INTERNATIONAL CONFERENCE PROGRAM

MARCH 25-26 | FUNCTION ROOMS 1 AND 2 * SMX CONVENTION CENTER MANILA

(Programme as of February 21, 2020)
MARCH 25 (WEDNESDAY): DAY 1 Business Solution Roundtables & Plenary Sessions
Time
Sessions
7:30am-8:30am
Conference Registration
PART I: BUSINESS SOLUTION ROUNDTABLES
7:30am - 8:30am
7:30am - 8:30am
7:30am - 8:30am
PART I: BUSINESS SOLUTION ROUNDTABLES
PART I: BUSINESS SOLUTION ROUNDTABLES
PART I: BUSINESS SOLUTION ROUNDTABLES

Franchise Recruitment Track

  • Effective Approach to Win More Franchisees
    (Compelling Stories)
  • Key Strategies for Enhancing the Franchise Application Process
  • Proven Strategies in Franchisee Recruitment and Profiling

 

 

ROUNDTABLE FACILITATOR

  • ATTY. JAY MALLARI
    Assistant Vice President, Brent Gas
  • MS. MA. LAUREANA CUNETA, CFE
    AVP for Consultancy, Francorp
  • MS. KATHRYNA MANALO
    General Manager, International Operations Group Potato Corner

 

FRANCHISE RELATIONS TRACKS

  • Building a Win-Win Franchise Relationship

 

  • Delivering Effective Support to Your Franchisees



  • Developing EQ to Effectively Build Relationship with your Franchisees



  • Franchise Support During the Stages of Your Franchisees Life-cycle

 

  • Franchisee Engagement to Drive Revenue and Growth in your Franchise System
  • Leading Franchisees to Successful Growth

 

  • Franchise Dispute: Mediation and Arbitration

 

 

ROUNDTABLE FACILITATOR

  • MR. ANGELO KATIGBAK, CFE
    Multi Unit Manager, Max’s Restaurant
  • MS. APRIL FORTUNO, CFE
    National Business Unit Manager,
    Pancake House
  • MS. ARMIDA BELTRAN MABITAD
    Senior Manager, Human Capital – Learning & Development Isla Lipana & Co. (a PwC member firm)
  • MS. JANE JALANDONI, CFE
    Business Development & Franchising Head, Hap Chan Tea House
  • MR. EUCLID CEZAR, CFE
    President & CEO, Famous Belgian Waffles
  • MS. MICHELLE PINO
    Franchise Manager, McDonald’s
  • MS. GENEE SALOMON, CFE
    Franchising Manager,
    Jollibee Foods Corp.

 

 

FRANCHISEE TRACKS

  • Driving Unit Profitability to Improve Franchisee Performance
  • Effective Crisis Management

 

  • Improving Your Franchisees’ Performance

 

  • Why Multi-Unit Franchisees Choose Additional Brands (Franchisor perspective)

 

 

ROUNDTABLE FACILITATOR

  • MR. REYMONT CHOACHUY, CFE
    President, Sam’s Everything On Sticks
  • MR. BRICE JUSTIN GODFRIED II
    Franchisee, The Generics Pharmacy
  • MS. JENNIFER GAIL KIM, CFE
    Business Development Head, Minute Burger
  • MS. CHERRYL CARIÑO, CFE
    Franchise Manager, Mister Donut

 

 

International Track

  • Transitioning from Local to Global Brand

 

 

ROUNDTABLE FACILITATOR

  • MR. JOEY ALVERO, CFE
    VP, International Operations Head, Franchise & Business Development, Shakey’s

 

 

LEADERSHIP TRACKS

  • Building a Successful and Sustainable Franchise System

 

  • Building the Brand Together (Franchisor Perspective)



  • Franchise Turn-Around: How to Save Your Struggling Franchisee
  • Instituting Change in Your Franchise System for Continued Growth
  • Onboarding New Franchisee



  • Redefining and Redesigning the Franchisee Event Experience

 

  • The Top 10 Mistakes Every New Franchisor Should Avoid

 

  • Can Your Brand Lead Confidently in the Experience Economy?

 

 

ROUNDTABLE FACILITATOR

  • MS. MITCH HONG, CFE
    Franchisng Manager, Mang Inasal
  • MS. PINKY BAUTISTA, CFE
    Regional Business Unit Manager,
    Max’s Restaurant
  • MS. JOSIE BUENA IBARRA, CFE
    Store Operations Manager, Goldilocks
  • MR. RONNEL HOMBRE, CFE
    President, Farron Café
  • MR. DONATO SUYAT IV, CFE
    Franchise Business Development Manager, Shakey’s
  • MR. WALDO ABAD SANTOS
    Co-Chairperson, Franchise Advisory Council,
    7-Eleven
  • MR. MON SALAZAR
    Territory Business Manager, Yellow Cab
  • MS. CHERRY KHO
    Brand Strategist and Consultant, Bluethumb Creatives

 

 

MARKETING TRACKS

  • Digital Signages




  • Maximizing Customer Satisfaction Surveys

 

  • Social Media Listing

 

  • Underdog Marketing: Competing Against the Big Guys

 

 

ROUNDTABLE FACILITATOR

  • MS. MONIQUE DELA LUNA
    Head of Business Management
    Cloud Apps & Professional Services,
    IP Converge Data services, Inc.
  • MS. RHEA FLORES
    Strategic Planning Consultant, Francorp
  • MR. JOHN COMBALICER
    Enterprise Strategic Solutions Head, E-PLDT
  • MR. REY JIMENEZ
    Senior Manager, Marketing Communications,
    SEAOIL Phils.

 

 

OPERATIONS TRACKS

  • Benefits and Challenges of Outsourcing



  • Data Privacy



  • Developing a CSR Program for Your Business

 

  • How to Accelerate the Site Selection Process

 

  • How to Accelerate the Site Selection Process

 

  • Reducing Cost & Improving Efficiency in Opening New Outlets

 

  • Store Integration

 

  • Using Key Performance Indicators to Help Your Franchisees Succeed

 

  • Ways to Make Your Franchise Field Audits More Effective

 

  • Optimizing Electricity to Drive Business Growth

 

  • Topic to follow

 

 

ROUNDTABLE FACILITATOR

  • MS. JANIS MAGHINAY
    Director, Business Development, P&A Grant Thornton Outsourcing Inc.
  • MR. FRANCIS F. VALENCIA
    Data Privacy ConsultantIT Business Consulting Group, E-PLDT
  • MR. ALLAN CAO
    Director, Isla Lipana & Co. (a PwC member firm)
  • MR. RICARDO CUNA, CFE
    President, Fiorgelato
  • MR. RONALDO LINAO, CFE
    Business Development Manager, Bigg’s Diner
  • MR. BRIAN GO, CFE
    Franchise Operations Consultant, Francorp
  • MR. GILBERT ELERIA
    Head – Enterprise Strategic Solutions Engagement 4, PLDT
  • MR. JOSELITO SAMSON, CFE
    AVP for Consultancy, Francorp
  • MR. GABRIEL GONZALEZ, CFE
    Operations Consultant, Francorp
  • MR. MICHAEL ANTONIO
    Area Head-Biz Partners Group, Meralco
  • MS. JOANNE CORONADO
    Marketing Professional, Insular Health Care Inc.

 

 

11:00AM-11:30AM

PART II: FAPHL 2020 Formal Opening Ceremonies

Time

Activity

SPEAKERS TO BE INVITED

Introduction to Opening Ceremonies
Invocation
National Anthem
Themesetter

The PFA President’s Message

MS. SHERILL QUINTANA, CFE
President, Philippine Franchise Association
President/CEO, Oryspa

Franchise Asia Philippines 2020 Overview

MR. DOM HERNANDEZ, CFE
Overall Chair,Franchise Asia Philippines 2020
(Potato Corner)

11:30AM-12:00NN
(30 mins)

Plenary 1: Keynote Address

KEYNOTE SPEAKER SENATOR AQUILINO “KOKO” PIMENTEL III
Foreign Relations and Trade, Commerce and Entrepreneurship, Senate of the Philippines

12:00NN-12:15PM
(15 mins)

Plenary 2: “Franchising on FIRe: Achieving Excellence in Franchising”

KEYNOTE SPEAKER MS. CATHERINE MONSON, CFE
Chairman, International Franchise Association, USA CEO & President, FASTSIGNS International, Inc., USA

12:15PM-1:15PM

NETWORKING LUNCH

The NEXT GEN IN FRANCHISING Session

  • The NEXT GEN Final Pitch
  • The NEXT GEN Awarding Ceremonies

 

 

MR. CHRIS LIM, CFE
NextGen Founding Chair

12:45PM-1:15PM
(30 mins)

Certified Franchise Executive Program Graduation Ceremonies

  • Part 1: CFE Graduation for Graduates
  • Part II: CFE Graduation for Enrollees

 

 

1:30pm – 5:30pm

SUPER SESSIONS

1:30PM-2:30PM
(60 mins)

Plenary 3: The Future of the Franchise Relationship

MR. GREG NATHAN, CFE
Founder
FRANCHISE RELATIONSHIPS INSTITUTE, AUSTRALIA

2:30PM-3:30PM
(60 mins)

20-min Opening Statements/Arguments (5 mins each by four panelists)

20-min panel discussion

5-min Open Forum/ Closing

Plenary 4: The Great Debate Forum “Does Size Matter? Go Big or Go Small”

MODERATOR:
MR. DAVID CELDRAN

Senior News Anchor and Reporter,
ANC (The ABS-CBN News Channel)

Proposed Panelists:

“GO BIG” PANELISTS:
MR. VICENTE GREGORIO

President
SHAKEY’s (Retain Big)

MS. LEILA HERNANDEZ
President & CEO
POTATO CORNER (From Small to Big)

“GO SMALL” PANELISTS:
MR. JOEY GARCIA, CFE

President & CEO
CONTI’S SPECIALTY FOODS INC.

MR. ERIC ROBERTO M. LUCHANGCO
SVP, Head of Business Banking
BANK OF THE PHILIPPINE ISLANDS

3:30PM-3:45PM
(15 mins)

Networking PM Break

3:45PM-4:45PM
(60 mins)
Straight Panel Discussion

Proposed Panelists:

MR. AVIN ONG
CEO
Fredley Group of Companies

MR. BEN WINTLE
Co-Founder
BOOKY

MR. BRIAN CU
Country Head
GRAB PHILIPPINES

MR. TOBY CLAUDIO
President
Toby’s Sports

aaaaaaaa

4:45PM-5:30PM
(45 mins)
Straight Panel Discussion

Plenary 6: “Celebrating the Fourth Industrial Revolution”

MR. SCOTT FRIEDMAN, CSP (USA)
GLOBAL SPEAKING FELLOW
MOTIVATIONAL HUMORIST
Former President of the
National Speakers Association (NSA)
Chief Celebration Officer,
Friedman & Associates

5:30PM-6:00PM
(30 mins)

Day 1 Conference Wrap Up
Overview of Day 2 Conference Program
End of Day 1 Conference