FRANCHISE ASIA PHILIPPINES 2019 INTERNATIONAL CONFERENCE PROGRAM

March 27-28, 2019 | Function Rooms 1 and 2 * SMX Convention Center Manila
(Programme as of March 7, 2019)
MARCH 27 (WEDNESDAY): DAY 1 Business Roundtables & Plenary Session
8:30 AM - 5:30 PM * Function Rooms 1 & 2
Time Sessions Invited Speakers
7:30am-8:30am Conference Registration/AM Networking Snack
8:30am-9:00am PART I: Conference Opening Ceremonies and
Introduction to Business Solution Roundtables
9:00am-10:45am START OF THE BUSINESS SOLUTION ROUNDTABLES
9:00am-9:50am: Business Solution Roundtables Session I
9:50am-9:55am:Break
9:55am-10:45am Business Solution Roundtables Session II
BUSSINESS SOLUTION ROUNDTABLES and FACILITATORS
FRANCHISOR TRACKS: (FOR START-UP/EMERGING FRANCHISORS) Color-Coded: BLUE
1. Developing Performance Metrics for Franchisees


2. Effective Franchise Sales and Marketing Techniques


3. High-Impact Strategies in Store Openings


4. How to Manager Franchise Growth: Challenges and Strategies

5. Key Criteria in Finding the Right Location for You


6. Key Criteria in Finding the Right Location for You


7. Leveraging on Field Support Visits to Drive Franchisee Performance

8. Leveraging on Field Support Visits to Drive Franchisee Performance

9. Monitoring Franchise Store Performance


10. Targeting the Right Candidate for your Franchise


11. Targeting the Right Candidate for your Franchise


12. Ways to Achieve Win-Win Franchise Relationship


13. Ways to Achieve Win-Win Franchise Relationship


CONFIRMED ROUNDTABLE FACILITATORS

Ms. Michell Ann C. Hong
Franchising Manager
JFC Group - Mang Inasal
Mr. JP Sarabia, CFE
Managing Director
Sarabia Optical/Losar Optics, Inc.
Mr. Buen Ibarra

Store Operations Manager
Goldilocks
Ms. Dana Cuneta, CFE
Sr. Strategic Planning Consultant
Francorp Phils.
Ms. Nenita V. Espiritu
Team Lead - Franchise Marketing
7-Eleven
Mr. Kerwin Tan, CFE
Managing Director
Pizza Pedrico's
Ms. April Fortuno, CFE
Senior Operations Manager
Pancake House
Mr. Joselito G. Samson, CFE
AVP- Consultancy
Francorp
Mr. Gabby Gonzalez
Operations Consultant
Francorp Phils.
Ms. Jennylyn David Ty, CFE
Franchise Marketing Supervisor
7-Eleven
Atty. Jay Mallari
AVP - Franchise and Business Dev't Group
Brent Gas
Mr. Terrence Navarro, CFE
Franchise Development Manager
National Book Store Inc.
Ms. Rhea Flores
Strategic Consultant
Francorp Phils.

FRANCHISOR TRACKS: (FOR ESTABLISHED/ MATURE FRANCHISORS) Color-Coded: GREEN
14. Effective Strategies in Franchisee Recruitment and Profiling

15. Making Field Audits More Effective


16. How Franchisor can Lead Franchisees to Greater Performance

17. How to Manage Difficult Franchisees


18. How to Manage Difficult Franchisees


19. How to Sustain Franchise Growth and Expansion


20. Tools to Help Franchisees Comply with the Standards


21. Tools to Help Franchisees Comply with the Standards


22. What are Effective Franchise Support Programs

ROUNDTABLE FACILITATORS

Ms. Jenny Kim, CFE
National Business Dev't Manager
Minute Burger
Mr. Jessie Carpio
Partner
P&A Grant Thornton
Ms. Hazel Francisco
Operations Manager
Sizzlin' Steak and Teriyaki Boy
Ms. Pinky Bautista, CFE
Regional Business Unit Manager
Max's Restaurant
Mr. DG Suyat, CFE
Business Development Manager
Shakey's
Mr. Gilbert Tolentino
GM for Company-owned Stores
Shakey's
Mr. Angelo Katigbak, CFE
Multi-Unit Manager
Max's Restaurant
Ms. Jancel Jalandoni, MBA, CFE
Franchising Operations and Bus. Dev. Head
HapChan
Ms. Cherryl Cariño, CFE
Franchise Manager
Mister Donut
INTERNATIONAL TRACK: (FOR ESTABLISHED/ MATURE FRANCHISORS) Color-Coded: YELLOW
23. Global Franchising: Strategies and Opportunities

Ms. Kathryna Manalo
General Manager
Potato Corner International Operations Group
FRANCHISEE TRACKS:
Color-Coded: PINK
24. Empowering and Engaging your Employees



25. Empowering and Engaging your Employees


26. Making Customers Happy and Loyal


27. Managing Multiple Franchise Units Successfully


28. Managing Multiple Franchise Units Successfully



29. Strategies to Improve Store Sales and Profitability


30. Strategies to Improve Store Sales and Profitability


ROUNDTABLE FACILITATORS

Mr. Mon Wong, CFE
Systems and Strategy-Senior Manager
Gallup-Certified Strengths Coach
Minute Burger
Ms. Armida Mabitad, FCoIIT
Senior Manager
Isla Lipana & Co.(a PwC member firm)
Mr. Allan Cao
Director
Isla Lipana & Co.(a PwC member firm)
Mr. Rey M. Pingol, CFE
Asst. GM - Food Service Division
Leslie Corp. (Minute Burger)
Mr. Waldo Abad-Santos
Multiple Franchisee & Chairman of Franchise Advisory Council
7-Eleven
Mr. Brice Justin Godfried
Franchisee and VP for Operations
The Generics Pharmacy
Mr. Reymont Choachuy, CFE
President
Noble House Business Brokers, Inc.

General Tracks:
Color-Coded: CREAM
31. Developing Customer Loyalty Programs


32. Future-Proofing your Business through Digitalization



33. How to Deal with the Millennial Market


34. Leveraging on Technology to Drive Franchise Success


35. Optimizing Electricity to Drive Business Growth


ROUNDTABLE FACILITATORS

Ms. Yayu Javier
President & COO
Avanza
Mr. Ronald de Guzman
AVP & Group Head - Business Services, Solutions & Bid Mangement
ePLDT
Dr. Benjamin Litalien, CFE
Founder
FranchiseWell
Ms. Ruby Montonoya
AVP & Head. Enterprise Strategic Solutions
PLDT
Engr. Cecille Domingo
Vice President and Group Head
Meralco Biz Partners
10:45am-11:00am AM Networking Break
11:00am-12:15NN PART II: FAPHL 2019 Formal Opening Ceremonies
11:00am-11:05am
(5 mins)
Invocation
National Anthem
11:05am-11:15am
(15 mins)
The President's Message
Mr. RICHARD SANZ, CFE
President, Philippine Franchise Association
Founder and CEO, The FoodAsia Group

Mr. CHRIS LIM, CFE
11:15am-11:20am
(5 mins)
PFA Legacy Award: Tribute to Mr. Henry Sy, Sr.
11:30am - 11:50am Keynote Address 1 Hon. BERNADETTE ROMULO-PUYAT
Secretary
DEPARTMENT OF TOURISM
11:50am - 12:10pm Keynote Address 2 Hon. RAMON M. LOPEZ
Secretary
DEPARTMENT OF TRADE AND INDUSTRY
12:10pm - 1:15pm Networking Lunch
12:15pm - 12:45pm
(30 mins)
Introduction to the NextGen in Franchising Mr. CHRIS LIM
Overall Co-Chair, FAPHL2019
PFA Director for ASAN/Special Projects
Director, La-Z-Boy
CMO, Francorp Phils.
The NextGen in Franchising Session
  • The NextGen Final Pitch
  • The NextGen Awarding Ceremony
12:45pm - 1:15pm CFE Graduation Ceremonies
  • Part I: CFE Graduation for Graduates
  • Part II: CFE Graduation for Enrollees
1:15pm - 5:30pm Part III: Plenary Super Sessions
1:15pm - 1:45pm
(30 mins)
Session 1: Future Trends and Innovations in Retail Mr. ALEXANDRE DUTERRAGE
General Manager
KANTAR WORLDPANEL PH
1:45pm - 2:45pm
(1 hour)
Session 2: The Great Debate:
To Mall or Not To Mall: Which is Better for my Business
(A Panel of Experts)
MODERATOR:
MR. DAVID CELDRAN
Senior News Anchor and Reporter
ANC (The ABS-CBN News Channel)
TO MALL position: Mr. STEVEN TAN
COO
SM Supermalls (Confirmed)

Mr. JOSE MAGSAYSAY JR.
President & CEO
POTATO CORNER INTERNATIONAL
NOT TO MALL position: Mr. JANLO DELOS REYES
Research and Consultancy Head, Philippines
JONES LANG LASALLE, INC. (Confirmed)

Mr. FRANCIS S. MEDINA, CFE
Regional Operations Head for Visayas
PHILIPPINE SEVEN CORPORATION (7-Eleven)
(Confirmed)

2:45pm - 3:15pm
(30 mins)
Session 3: Building a Global Franchise Brand Dr. BENJAMIN LITALIEN, CFE
Founder and Principal
FranchiseWell, LLC (USA
3:15pm - 3:55pm
(1 hour)
Session 4: Entrepreneurship Forum:
Lights, Camera, Business: A Journey of Celebrity Entrepreneurs (A Panel of Experts)

MODERATOR:
MR. DAVID CELDRAN Senior News Anchor and Reporter
ANC (The ABS-CBN News Channel)
Resource Panelists:
Ms. RISSA MANANQUIL-TRILLO
Co-Founder and Chief Brand Officer
HAPPY SKIN (Confirmed)

Mr. ENCHONG DEE
Franchisee
PERI-PERI CHARCOAL CHICKEN & SAUCE BAR

Ms. BEA SORIANO DEE
Operations Director
SUNNIES STUDIOS and SUNNIES FACE
3:55pm - 4:00pm
PM Networking Break
4:00pm - 4:45pm
(45 mins)
Session 4: Family Business Forum:
Building a Legacy, Engaging the Next Generation

MODERATOR:
Prof. ENRIQUE SORIANO III
Chief Advisory Officer
WONG AND BERNSTEIN (W+B) ADVISORY GROUP
Director for Real Estate and Family Business Advisor
Panel of Experts:
Mr. BOBBY CLAUDIO
Chairman and CEO
Mr. TOBY CLAUDIO
President
TOBY'S SPORTS (Quorum International Inc.)

Mr. JOSIAH GO
Chairman
Mr. CALEL GOSINGTIAN
Executive Director
WATERS PHILIPPINES

Ms. CYNTHIA MAMON
Chief Operating Officer
Mr. ANNA MAMON-ABAN
Head of Business Development & Partnerships / Head of Digital Media Team
ENCHANTED KINGDOM INC.
4:45pm - 5:15pm
(45 mins)
Session 6: "From Grit To Great" Mr. JONATHAN YABUT
Founder and Managing Director
JY CONSULTANCY AND VENTURES
5:15pm - 5:20pm Closing Remarks
5:20pm - 5:30pm Day 1 Conference Wrap Up
Overview of Day 2 Conference

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