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International Franchise Expo
25-27 April 2025

Halls 1-4, Ground Floor & Function Rooms 1-4, 2nd Floor
SMX Convention Center Manila

Registration is CLOSE
Floor Layout
List of Exhibitors

Why Invest in the Philippines

  • One of the fastest growing economies in the world

  • Large, young and English-speaking population of 116 million

  • Economic optimism among the highest globally 

  • Expected to be among the biggest economies in the world by 2035

Sources: PSA, McKinsey, PWC

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Philippines

Why Exhibit?

  • Franchise Asia Philippines averages 50,000+ visitors every year 

  • Meet with potential franchisees from all over the Philippines and overseas

  • The Philippine economy is booming once again and is expected to be one of the fastest-growing in the world

Why Exhibit

Why Visit

  • Meet with top franchise brands face-to-face

  • A one-stop shop homegrown and international brands in the Food, Retail and Service sectors

  • Explore various franchise opportunities at a wide range of investment levels

  • Special zones for Emerging Franchises, Highly Franchise-able Concepts, Business Solutions Providers and more

  • Learning Sessions and Seminars for prospective franchisees and aspiring franchisors

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Expo Hours

25 April (Fri) 10AM - 7PM
26 April (Sat) 10AM - 7PM
27 April (Sun) 10AM - 6PM

*Note: Registration counters will close 30 minutes before the end of the official show hours.
*Children below 4 feet will not be allowed in the exhibit areas.

       
Student Visitors: 
• Friday 3:00 PM onwards

• Saturday and Sunday 10:00 AM to 2:00 PM only   ​

• The organizer will not be held liable for visitor’s dealings/transactions with the exhibitors.    

• The organizer will not be held liable for accidents, theft and/or any untoward incidents in the exhibit areas.

Halls 1-4, Ground Floor

as of April 4, 2024

Function Rooms 4&5, Second Floor

Foor Layout

The biggest and the longest running Franchise Show in Asia is back this APRIL 2025!

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila
05:17

Franchise Asia Philippines 2024 Expo Opening Ceremonies Highlights | April 12 | SMX Manila

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. The said event opened yesterday with Senator Mark Villar (first line, 4th from left) leading the opening ceremony. Joining Villar were PFA board officers and guests (1st line, from left) Franchise Asia Philippines 2024 International Franchise Expo Chairman Robert Trota, president and CEO of Max’s Group, Inc.; Ambassador Extraordinary and Plenipotentiary Royal Thai Embassy in Manila Tull Traisorat; PFA president Joseph Tanbuntiong (Jollibee Foods Corporation); PFA Chairman Sam Christopher Lim (Francorp Philippines); Representative Wilson Lee (AGRI Partylist); Tourism Promotions Board COO Maria Margarita Nograles; PFA vice chair and FAPHL 2024 International Expo ways and means committee chair Ma. Alegria Sibal Limjoco; (2nd line, from left) FAPHL2024 Overall Chair Joey Garcia, (Conti’s/ Wendy’s/ Masuma); GCash B2B growth marketing head Kathryn Cruz; PLDT Enterprise VP Chet Alviz; Sang Seung Man Deputy Chief of Mission & Consul General, Embassy of the Republic of Korea; Philippine Chamber of Commerce and Industry president Enunina Mangio; SM Supermalls senior VP for marketing Joaquin San Agustin; FAPHL expo co-chairman Joey Alvero (Potato Corner); EGSI VP Joel Aguada; (3rd line, from left) GCash head of distributive trade Mark Mamaril; Miss Globe 2nd Runner Up 2023 Anna Valencia Lakrini; Bb. Pilipinas 1stRunner Up 2023 Katrina Anne Johnson; and Malaysian Embassy deputy head of mission Fareed Zakaria. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
Franchise Asia Philippines 2024 Expo Highlights | April 12-14
02:50

Franchise Asia Philippines 2024 Expo Highlights | April 12-14

Over 700 brands at franchise expo Franchise Asia Philippines Expo 2024 continues to be a one-stop shop of business opportunities as it showcases over 700 brands at the SMX Convention Center-Manila on April 12 to 14. Aside from franchise opportunities, the expo will also feature highly franchiseable concepts and business solution providers. As Asia’s biggest franchise show, this premier event will bring together a diverse range of homegrown and global franchise brands, offering a unique opportunity for entrepreneurs and aspiring franchisees to explore innovative business concepts and investment opportunities in food, retail and service. Franchise Asia Philippines 2024 is Co-Presented by PLDT Enterprise and Powered by SM Supermalls and GCASH; and supported by Platinum Partners 7-Eleven, Caltex, Concepcion Industries, Megaworld, Seaoil, The Generics Pharmacy, Jollibee; Gold Partners Francorp, Gateway Mall 2, Potato Corner, Robinsons Malls, Qualiplus, Globaltronics; Silver Partners K2 Pharmacy, LT & G Credit Line, BBK, Famous Belgian Waffles, Kurimi Milk Tea Bar, Living Water Station, Goldilocks, Master Siomai, Max’s, Purenectar, Grainsmart, Shawarma Shack, Pheonix Super LPG, Mitsubishi, Unionbank, Oryspa; Bronze Partners Alipay, BPI, Coolaire, Fruitas, Macao Imperial Tea, Mister Donut, Shakey’s, Julie’s, Unioil, Yale Smart Shop, Mr. Quickie, Waltermart & Bench. Event Partners: KFC, Hungry Pita, Generika, BO'S Coffee, Carrier, Condura, Midea, Otis, Chowking, Greenwich, Mang Inasal, Red Ribbon, UFranchise, Action Coach, TPB, BCS Heritage, Balay Baler, and Jimac. Media Partners Net 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Asia Journal / Balikbayan Magazine, The Philippine Star, Philippine Daily Inquirer, Daily Tribune & Media Blitz. #FranchiseasiaPH #FranchiseAsiaPhilippines
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