ORGANIZING COMMITTEE

Overall Committee Chairs

Class
DR. CARL BALITA,CFE OVERALL CHAIR
President and CEO
Dr Carl Balita Review Center
Class
DR. ALAN ESCALONA,CFE OVERALL CO-CHAIR
President and CEO
Fruit Magic/Pure Nectar
Class
MR. JOEY GARCIA,CFE CONFERENCE CHAIR
President
Wendy’s Phils
Class
MR. JOSE MARI DEL ROSARIO
CONFERENCE CO-CHAIR
President & CEO
Microtel by Wyndham
Class
MR.FEDERICO MORENO,CFE
EXPO CHAIR
President & CEO
Xcess Salon
Class
MR. REY JIMENEZ
EXPO CO-CHAIR
Senior Manager, Marketing Communications
Seaoil Phils.
Class
MS. ARIELLE ESCALONA
MARKETING AND PROMOTIONS CHAIR
Managing Director
Fruit Magic/ Pure Nectar

Conference Committee Members

Class
MS. LIN DERES,CFE
Franchise Relations Manager
Goldilocks
Class
MS.MALU SANTOS,CFE
Franchising Head
Mang Inasal
Class
MS.YVETTE ROLDAN
Franchise Director
KFC
Class
MS.KATHRYNA MANALO,CFE
General Manager, International Operations
Potato Corner
Class
MS.JENNY KIM,CFE
Sr. Manager – Network Management
Minute Burger
Class
MR. EMILIANO CARUNCHO
CEO
Mr. Quickie
Class
ENGR.BELLE PRADES,CH.E
President and CEO
Living Water
Class
MR.MIGUEL ANTONIO LINDO,CFE
Franchise Development and Communications Director
BNI Phils
Class
MS.DEBBIE PANGAN,CFE
Corporate Communications Director
The Generics Pharmacy (TGP)
Class
MR.LEE PEREZ,CFE
Franchise and Planning Manager
7-Eleven
Class
MS.DEBBIE LEDESMA
AVP, Enterprise Industry Segment Devt & Mktg.
PLDT Enterprise

Expo Committee Members

Class
MS.CHERRYL CARIÑO,CFE
Senior Franchising Manager
Mister Donut
Class
MR.PETER PAUL MENDOZA
VP for Franchising
Beanleaf Coffee and Tea
Class
MS.PAULINE MABESA
Business Dev Manager
Gardenia Bakeries
Class
MS.MA.CELINA MATIAS
AVP for Brand and Marketing
Phoenix Petroleum
Class
MR.MARCO SOLIMAN
President & CEO
LT & G Credit Line
Class
MR.KENNETH LIM
President
Dessert Factory
Class
MS.YVETTE PARDO-ORBETA,CFE
PFA Director for Allied Services
AICFE
Class
MS.SOCORRO BAUTISTA,CFE
President & CEO
Blooming Ventures
Class
MR.JOEL TUGADE
Managing Director
Coolaire Consolidated Inc.

Marketing and Promotions Committee Members

Class
MS.CARA FUNK
Business Banking Marketing Head
BPI
Class
MS.VELLE CACHA MANUEL
Marketing Manager
U-Franchise Sales and Management

Event Partners

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SILVER PARTNER
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EVENT PARTNERS
MEDIA PARTNERS