Mr. Joaquin San Agustin

Mr. Joaquin L. San Agustin is presently the Executive Vice President for Marketing at SM Supermalls, the leading mall in the country. 

With over 30 years of marketing experience in the key industries and as the marketing head of SM Supermalls, the breadth of his scope comprises digital, advertising, corporate marketing, media, mall marketing, and crisis management.

Under his leadership, SM Supermalls bagged the Agora in 2018 for ‘Marketing Company of Year’ and a back-to-back win as “Organization of the Year’ in Asia Pacific Stevie Awards in 2018 and 2019.

The depth of his marketing experience dates back in 1990 to 2000, where                   Mr. Joaquin was responsible for launching Talk N’ Text and PLDY MyDSL.