Mr. Toby Claudio is the president the biggest sports chain in the Philippines, Toby’s Sports, which was named after him.
He graduated with a degree in Business Economics from the University of the Philippines. After working in the corporate world, specializing in marketing & brand management, he joined the family business in 2001.
Since he came on board, Mr. Claudio has contributed to the rapid growth of the business which now has interests in retail, distribution and real estate. His first accomplishment was the creation of Toby’s Arena, the country’s first interactive superstore. He is also the creator of the first world-class running specialty store in the Philippines, called RUNNR. Equipped with cutting edge technology to analyze customer’s foot type and running gait, RUNNR has blazed the trail for retail innovation. It has been acknowledged as one of the best running stores in the world today and also went on to win the Most Outstanding Filipino Retailer in 2015.
His most recent venture is urbanAthletics, a sports lifestyle store inspired by urban fashion. True to form it also followed in the footsteps of Toby’s and Runnr winning Most Oustanding Filipino Retailer in 2016. In recognition of his accomplishments as a Retail Innovator, he was a recipient of the Young Market Masters Award for Business Development in 2008.
Mr. Claudio was the President of the Junior Chamber International Manila in 2010 and won Most Outstanding Chapter President of the World in the 2011 JCI World Conference in Brussels Belgium, besting presidents from more than 2000 other chapters worldwide.