Speaker's Profile


Managing Director | Bluethumb Brand Design Agency

Ms. Cherry Kho is the founder of Bluethumb – a trusted agency of 17 years that builds strong brands together with committed clients and employees who value time, savings, and quality. We are a lead agency that has mastered delivering end-to-end solutions with all stakeholders in a harmonious journey.

She has over 20 years of experience in branding and design. Prior to establishing Bluethumb, she has worked for B+C, a graphic design studio in Manila. In addition, she has worked with some of the country’s big names including Robinsons Retail Holdings, Boysen, Fruitas, San Miguel Properties, SM, BDO, Summit Hotels, South Star Drug, Ministop to name a few. She helped them scale and have an enduring or long lasting brand with world class ownable design. She also worked with the brand identity for Fruitas and Haribon Foundation.

Ms. Kho started Bluethumb with her sister back in 2002 as a graphic design studio—grew to become a brand consultancy offering creative end to end services. From helping owners or founders or CEOS get clear on what their brand stands for to collaborating with Brand Managers or Marketing Managers in designing logos across all the other touchpoints, to implementation (printing and fabrication) and experience design of the space and storytelling.

She had formal training on Industrial Design from De La Salle University – College of St. Benilde which helped her have a more faceted or multi-dimensional focus at bluethumb. She also won best thesis on Industrial Design. She has a Master’s degree in Entrepreneurship from the Ateneo De Manila Graduate School of Business.

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