Speaker's Profile


Founder & CEO | UPUP APP (Vietnam)

Mr. Paul Espinas is the founder of UPUP APP, a new employee engagement app. He is a digital native who is passionate in pursuing daring ideas that help build brands, grow businesses and engage and empower people. He is also one of the founders of a start-up that is now part of Ticketbox.vn and operating in three countries including Singapore, Thailand and Vietnam.

He started his career as a marketing researcher for Procter & Gamble (P&G). Prior to this, he joined the pioneer group of digital marketers in Vietnam - MJ Group of companies that includes www.NhomMua.com, Vietnam's first successful group buying website. He spent the last four years of his career handling the marketing department of www.Vietnamworks.com and his team was able to create services like ADR or Advanced Digital Recruitment Services where he combined his expertise in digital marketing and the company's assets in recruitment. As director of marketing, they created 30+ events each year that engaged thousands of CEOs and HR Directors in Vietnam and helped showcase Vietnamese talents through events like Tech EXPO.

Mr. Espinas’ focus on performance-based real-time rewards through his new start-up, UPUP APP, hope to help solve engagement issues in companies especially with millennial.

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