Speaker's Profile


COO | World Franchise Associates

Mr. Troy Franklin has been a Partner & Director of World Franchise Associates (WFA) since 2014. He has more than 30 years of experience in senior executive positions in international franchising and business development working directly with and consulting for both franchisors and master franchisees across the various sectors of the franchise industry including F&B, retail and services. His experience spans across more than 70 countries and multiple regions including extensive experience in the Asia Pacific Region and across the Indian-Sub Continent, Europe, the Middle East and parts of Africa.

Since joining WFA, Mr Franklin has been instrumental in helping WFA expand into the Asia Pacific Region, guiding the company, and launching new programs and initiatives. He has also played a key role in recruiting new clients and in supporting existing WFA clients with their international development initiatives worldwide. He has spoken at leading franchise expos and events internationally and his broad experience and exposure lends itself to his presentation topics which are founded on his real-world experience.

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