World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020

Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.


Mr. Hans “Chico” Sy, Jr.
SM Engineering Design and Development Corp. (SMEDD)
Mr. Hans Sy Jr, known as “Chico,” became President of SM Engineering Design and Development Corp (SMEDD) in 2018. SMEDD forms part of SM’s property arm, SM Prime Holdings Inc., which is one of the largest integrated property developers in Southeast Asia with interests in malls, residences, office buildings, resorts, hotels, and convention centers.

Mr. Sy went to Xavier School for his primary education, and finished a degree in Melbourne, Australia. In 2005, he acquired a double major in civil engineering and management from the University of Melbourne. After graduation, he worked at a project management firm, Compass Management Group, and later at Westfield, Australia’s largest shopping center builder.

He returned home in 2008 to join the SM Group as a management trainee, and underwent training on the total retail business enterprise – from designing the stores to construction to service delivery, and customer engagement, among others. In 2012, Mr. Sy rose to Vice President of the newly incorporated SMEDD.

The SM Group was recently acknowledged by the Philippine Retailers Association for SM Supermalls’ feat of 33 awards in the prestigious Asia Pacific Stevie Awards 2020, which earned SM Supermalls the coveted ‘Grand Stevie for the Most Honored Organization. SM also won this honor in 2019.


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