World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020

Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.


Mr. Joey Garcia
President and CEO
Eight-8-Ate Food Group
Mr. Joey Garcia is the President and CEO of Eight-8-Ate Food Group, a subsidiary of Udenna Corporation that focuses on food and hospitality. Currently, Eight-8-Ate operates Conti’s Restaurant and Bakeshop, Wendy’s Philippines, Masuma Food Industry & Eight-8-Ate Food Solutions.

With over three decades of experience in the restaurant industry, he is experienced in brand positioning, revenue growth, financial management and driving operational excellence. He also has a vast commercial experience in multiple country operations from setting strategic direction, business development, market entry start-up and driving performance change in competitive environments. In addition, he is an educator in the restaurant industry – participating as a resource speaker/lecturer in multiple business management programs in South East Asia & the Middle East.

Prior to Udenna, Mr. Garcia worked with Minor International as General Manager of International Franchise, leading multi-country franchise operations with over 200 outlets. He also worked as franchisee and franchisor in markets like China, South East Asia and the Middle East. In addition, he led the international franchise expansion of 3 international concepts and achieved record systems growth on outlets, revenue and profit, and became Pizza Brand leader in markets like Cambodia, Laos, Myanmar and Vietnam (CLMV).

He received multiple awards that includes “2016 International Franchisor of the Year” from Franchise & Licensing Association of Asia (FLA), and 6 time recipient of “Minor Award of Excellence”.


The Renaissance in Store Development
(A Panel of Experts)


10:25AM -11:20AM (PHT)​​

BPI-Franchise asia-Virtual Conference
PLDT-Franchise Asia Virtual Conference