World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020
Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.
Mr. Robert F. Trota, CFE
President and CEO
Max's Group, Inc.
Mr. Robert Trota is the President and CEO of Max’s Group Inc. – the largest casual dining restaurant company in the Philippines. Its company’s portfolio consists of homegrown and international brands such as Max’s Restaurant, Pancake House, Yellow Cab Pizza, Teriyaki Boy, Dencio’s, Kabisera Sizzlin Steak, Krispy Kreme, Jamba Juice and Maple. To date, the company has a total of 690 stores in the Philippines and 70 international stores across these brands in various cities in North America, the Middle East, and Asia. Under his leadership, he breathed new life into Max’s Restaurant, the group’s flagship brand, when it opened its doors to franchising in 1998 paving the way for the national and international expansion of the said brand. Mr. Trota was a two-termer President and Chairman of the Philippine Franchise Association. He is currently the Vice Chairman and Director for Filipino Global Brands where he oversees programs that help bring Philippine franchise brands to overseas markets. Furthermore, he is also the Honorary Consul of the Republic of Ireland.