World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020

Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.

Inspirational Message

Dr. Samie Lim, CFE
Founding President and Chairman Emeritus, Philippine Franchise Association
Chairman, Blims Lifestyle Group, Inc.
Chairman, Francorp Philippines
President, Canadian Tourism & Hospitality Institute
Director for Tourism, Retailing and Franchising, Philippine Chamber of Commerce and Industry
Acknowledged as the “Father of Franchising in the Philippines”, Mr. Samie Lim was instrumental in the growth of the sector and continues to be a prime mover in making the Philippines one of the leading players in global franchising. As a recognized leader in the international franchising community, he has represented the Philippines and Asia in various international franchise conferences, panel discussions and symposiums. He is currently the Chairman Emeritus of the PFA and was its founding president.

A former undersecretary of the Department of Trade and Industry (DTI), he has also held key positions in various organizations where he dedicated his time towards building and strengthening industries such as the retail, franchise and tourism industries. He concurrently sits at the helm of various companies with stakes at industrial trading, real estate, service, franchising, furniture and banking. Mr. Lim has been affiliated with various organizations and occupied or continues to occupy key positions such as the Chairman of Blims Lifestyle Group Inc., Chairman of Francorp Philippines, President of the Canadian Tourism & Hospitality Institute, Director for Philippine Savings Bank (PSBank), Chairman Emeritus of Philippine Retailers Association (PRA), Director for Tourism, Retailing and Franchising of the Philippine Chamber of Commerce and Industry (PCCI), as well as the Executive Director and Co-Chairman for Trade and Tourism Industry Committee of the Federation of Filipino Chinese Chamber of Commerce and Industry, Inc. (FFCCCII).

For his contributions to various industries, Mr. Lim has been bestowed with numerous awards including Global Executive of the Year Circle of Excellence Awardee from the 10th Asia CEO Awards; the “Lifetime Achievement Award” and “PFA Legacy Award” from the Franchise Excellence Awards (FEA) in grateful recognition of his visionary leadership, which made Philippine franchising an important contributor to economic growth; The President’s Award as the “Founding Pillar of Philippine Franchising” from the Philippine Retailers Association (PRA); the Dr. Jose Rizal Awards for Excellence in Business and Entrepreneurship; The Bossing Award by telecom giant PLDT and The CEO Excel Award given to business leaders by the International Association of Business Communications- Philippines.

A cum laude graduate from the Ateneo de Manila University, Mr. Lim also holds a Master’s Degree in Business Economics from the University of Asia and the Pacific (UA&P). He also finished post-graduate programs from the Asian Institute of Management, Sophia University in Tokyo and the Institute of International Studies and Training in Fujinomiya.

“Pivoting Towards the Golden Age of Franchising”



9:50AM -10:00AM (PHT)​​

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