World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020

Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.

Panelist

Ms. Alexandra Bustalino
Head, Customer Experience
Goldilocks
Ms. Alexandra Bustaliño has over 22 years of experience in the Food & Beverage and Telecommunications industries. A graduate of Hotel & Restaurant Administration from the University of the Philippines Diliman, she started her career as a pioneer team member that established Starbucks Coffee in the Philippines. At Starbucks, she was involved in Retail Operations for 7 years before moving on to Head Marketing and was responsible for several Starbucks Planner creations for 5 years.

After Starbucks, Ms. Bustalino joined Yellow Cab Pizza Co. as Head for Marketing and International Projects and was instrumental in launching new products and services for the chain, while also laying the groundwork for Yellow Cab’s foreign franchise operations. In 2013, she joined Smart Communications to Head Retail Channel Development and was part of the team that conceptualized new store concepts and formats for the telecommunications brand of the PLDT Group.

Her vast experience in operations, marketing and retail channel development enabled her to join Goldilocks in 2019 as Head for Customer Experience contributing to the brand’s ongoing refresh. A self-confessed coffee enthusiast and sweet tooth, Ms. Bustalino enjoys travel and forever on the lookout for unique food and retail experiences that can be adopted locally.

TRACK SESSION 5:

RE-IMAGINING THE CUSTOMER EXPERIENCE (A Panel of Experts)

WEDNESDAY - SEPTEMBER 23, 2020

3:00PM-4:30PM (PHT)​​

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