World Class Speakers at
Franchise Asia Philippines Virtual Conference 2020
Meet our world-renowned speakers and industry experts as they share their practical insights, unique experience, strategies and best practices.
Ms. Alice Liu
Chief Marketing Officer
Golden ABC, Inc./ Penshoppe
Ms. Alice Liu is the Chief Marketing Officer of GOLDEN ABC, Incorporated (GABC). With a professional career that spans over 30 years, she built her expertise in fashion retailing and marketing, as she built the design and merchandising capability of the company into what it is today. Joining GABC in its early years, she was key in the development of all the company’s award-winning, homegrown brands particularly Penshoppe, Oxygen, Memo, ForMe, and the acquisition and rebirth of Regatta. On top of all this, Ms. Liu also champions merchandise planning, and supply chain for the company. She was the Director for Marketing and Promotions of the Philippine Franchise Association (PFA) in 2018, and a Board Member of PFA since 2017. In addition, she was the 2018 Conference Chair for the Franchise Asia Philippines (FAPHL) 2018. Ms. Liu graduated from Ateneo de Manila University with a Bachelor of Science Degree in Management, and took up Key Executive Program Course at the Harvard Business School.