Welcome to Franchise Asia Philippines
Virtual Conference 2020

Learn from the curated plenary and track sessions presented in various exciting modalities for a truly rewarding and engaging learning experience.

Learning Sessions


Opening Ceremonies and Plenary Session

Opening Ceremonies

(10 mins)

The PFA Chairman’s Message

(5 mins)

Mr. Richard V. Sanz, CFE
Chairman, Philippine Franchise Association
President and CEO, Phil FoodAsia Corp.

The PFA President’s Message

(5 mins)

Ms. Sherill R. Quintana, CFE
President, Philippine Franchise Association
President and CEO, Oryspa

Inspirational Message:
”Pivoting Towards the Golden Age of Franchising”

09:50AM – 10:00AM
(10 mins)

Dr. Samie Lim, CFE
Founder and Chairman Emeritus, Philippine Franchise Association
Chairman, Blims Lifestyle Group, Inc.

Introduction to Keynote Speaker

Dr. Bing Sibal-Limjoco, CFE
Vice Chairman,
Philippine Franchise Association

Opening Keynote Address

10:00AM – 10:10AM
(10 mins)

Hon. Ramon Lopez
Secretary, Department of Trade and Industry

Plenary Session 1:
Franchising Resiliency in the Post-Pandemic World

10:10AM – 10:25AM
(15 mins)

Ms. Catherine Monson, CFE
Chairman, International Franchise Association (IFA), USA
CEO and President, Fastsigns International, Inc. USA

Plenary Session 2:
The Renaissance In Store Development (A Panel Of Experts)

10:25AM – 11:20AM
(55 mins)

Mr. Joey Garcia
President and CEO, Eight-8-Ate Food Group (Conti's Restaurant and Bakeshop & Wendy's Philippines)

Mr Brice Justin Godfried
Vice President for Operations of Doktors Generics Pharmacy Multi-Unit Franchisee, The Generics Pharmacy

Mr. Eric Roberto M. Luchangco
SVP and Head of Business Banking, Bank of the Philippine Islands (BPI)

Closing of Day 1 Plenary Session

11:20AM – 11:30AM
(10 mins)



Shaping the Next Normal:
Trends and Outlook
(A Panel of Experts)

(90 mins)

Hon. Rosemarie G. Edillon
Undersecretary, National Economic and Development Authority

Prof. Eric Soriano
ASEAN Business Turnaround Advisor World Bank / IFC Governance Consultant Executive Director, Wong + Bernstein Advisory Group

Mr. Gary De Ocampo
President and CEO of Insights Division, Kantar Philippines, Inc.

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