Welcome to Franchise Asia Philippines
Virtual Conference 2020
Learn from the curated plenary and track sessions presented in various exciting modalities for a truly rewarding and engaging learning experience.
Learning Sessions
Menu
AM
Opening Ceremonies and Plenary Session
Opening Ceremonies
09:30AM-9:40AM
(10 mins)
The PFA Chairman’s Message
09:40AM-9:45AM
(5 mins)
Mr. Richard V. Sanz, CFE
Chairman, Philippine Franchise Association
President and CEO, Phil FoodAsia Corp.
The PFA President’s Message
09:45AM-09:50AM
(5 mins)
Ms. Sherill R. Quintana, CFE
President, Philippine Franchise Association
President and CEO, Oryspa
Inspirational Message:
”Pivoting Towards the Golden Age of Franchising”
09:50AM – 10:00AM
(10 mins)
Dr. Samie Lim, CFE
Founder and Chairman Emeritus, Philippine Franchise Association
Chairman, Blims Lifestyle Group, Inc.
Introduction to Keynote Speaker
Dr. Bing Sibal-Limjoco, CFE
Vice Chairman,
Philippine Franchise Association
Opening Keynote Address
10:00AM – 10:10AM
(10 mins)
Hon. Ramon Lopez
Secretary, Department of Trade and Industry
Plenary Session 1:
Franchising Resiliency in the Post-Pandemic World
10:10AM – 10:25AM
(15 mins)
Ms. Catherine Monson, CFE
Chairman, International Franchise Association (IFA), USA
CEO and President, Fastsigns International, Inc. USA
Plenary Session 2:
The Renaissance In Store Development (A Panel Of Experts)
10:25AM – 11:20AM
(55 mins)
Mr. Joey Garcia
President and CEO, Eight-8-Ate Food Group (Conti's Restaurant and Bakeshop & Wendy's Philippines)
Mr Brice Justin Godfried
Vice President for Operations of Doktors Generics Pharmacy
Multi-Unit Franchisee,
The Generics Pharmacy
Mr. Eric Roberto M. Luchangco
SVP and Head of Business Banking,
Bank of the Philippine Islands (BPI)
Closing of Day 1 Plenary Session
11:20AM – 11:30AM
(10 mins)
PM
TRACK SESSION 1:
Shaping the Next Normal:
Trends and Outlook
(A Panel of Experts)
1:00PM-2:30PM
(90 mins)
Hon. Rosemarie G. Edillon
Undersecretary, National Economic and Development Authority
Prof. Eric Soriano
ASEAN Business Turnaround Advisor
World Bank / IFC Governance Consultant
Executive Director, Wong + Bernstein Advisory Group
Mr. Gary De Ocampo
President and CEO of Insights Division, Kantar Philippines, Inc.








